
Machina@EXM77778h ago
📝 How to get rich in the attention economy (AI Influencers Full Course)
I'm going to show you how to build a business that makes ads with one AI influencer and sells them to brands every month, from start to finish using Higgsfield...
because brands constantly need fresh ads, and you'll have a character that can keep making them
here's the plan for today:
the business in one line and why brands keep paying
scraping TikTok and Instagram for what's going viral
building the character from scratch
Higgsfield AI Influencer and Genjutsu
original formats with Seedance 2.5
spec ads and the pitch for your first brand
scaling to more platforms, accounts and influencers
the business in one line
create an AI influencer, use it to make ads, sell those ads to brands
that's it... the rest of this article is the plumbing
the reason it works is boring and real: an ad dies the more people see it
Meta calls it creative fatigue, when an audience has seen the same creative too many times they engage less and the cost per result goes up
so a DTC brand running paid social is always hungry for new creatives, and filming real creators every week is slow and expensive
you show up with a character that never gets tired, never books out, and can be dropped into any winning format
the offer:
a steady stream of creatives every month
one character the audience starts to recognize
formats copied from what's already winning in their niche
a $1,500 to $10,000 monthly retainer depending on volume
the brand buys a refill schedule, you sell them the refills
find what's going viral with Apify and Scrape Creators
everything starts with research, because you never invent a format when the feed already tells you what works
pick ONE product niche first... skincare, supplements, pet stuff, whatever brands you want to pitch actually sell
then point your scrapers at TikTok and Instagram:
Apify's TikTok trends scraper pulls trending hashtags, songs, creators and videos per country
Apify's TikTok and Instagram hashtag scrapers grab top videos for your niche hashtags with views, shares and comments
Apify's Instagram reel scraper takes a reel link and returns the caption, transcript and the video itself
Scrape Creators gives you the TikTok trending feed, keyword and top search, and Instagram trending reels
rank everything by traction, plays and shares first, then comments
two warnings before you trust the numbers... Scrape Creators says TikTok and Instagram can return duplicates, so dedupe by link, and Instagram play counts can be off and only count Instagram views, not the Facebook cross-post
the winners go into a vault (i keep mine in Obsidian) and every entry gets three things:
the link
the hook, word for word
the beat map, what happens second by second
this is where research usually goes to waste, so here's the split:
capture record: the link, the views, the date, proof it worked
persuasion record: the hook, the beats, the product moment, WHY it worked
the capture record tells you a video won, the persuasion record is the part you can actually reuse with your character
build your influencer from scratch
now you need the face that will star in every ad
start on Pinterest... search the vibe your niche buys from, the gym girl, the skincare nerd, the outdoorsy dad, and save the references into one board
you're looking for a pattern in faces, hair, wardrobe and setting, then you build one person out of it
the character sheet lives in Nano Banana Pro, because Google built it to hold the resemblance of up to five characters and the fidelity of up to fourteen objects in one workflow
build it in this order:
a headshot first, neutral light, plain background, no text
a full body shot generated from that headshot so the face carries over
one closed wardrobe line, a short list of outfits and nothing outside it
one identity anchor, a mark or detail that shows up in every shot
phone-photo realism rules, slight grain, imperfect framing, real rooms, no studio gloss
the closed wardrobe matters more than it looks... when the outfit drifts between ads, the audience reads it as a different person
the identity anchor is your check, if it's missing from a frame the frame goes in the bin
a character sheet is a contract with your future self, every ad gets judged against it
Higgsfield AI Influencer and Genjutsu
the first is a zero-prompt builder... every attribute comes from menus, 19 settings in the updated version, and characters render at up to 4K
one generation gives you a close-up portrait and a full-body shot of the same character, which is basically a starter character sheet in one click
to hold that face across a lot of posts, Higgsfield's own guide adds a Soul ID step: train it on 20 or more photos of the character and use that identity for everything after
so your character library ends up as a set of locked identities you can pull into any job
then Genjutsu, which lives in the Motion tab and does the trend copying:
Motion Transfer pulls the movement out of a reference video and your character performs it frame for frame
Object Swap replaces one element in the clip, a product, an outfit or a prop, and keeps the rest of the footage
each generation takes one reference video of 4 to 30 seconds and up to 30 images of characters, products or clothes
30+ trending presets if you'd rather start from a format than a reference
here's the move with your vault: take a winner from the persuasion record, feed it to Motion Transfer, and your influencer replaces the original creator doing the exact same beats
then Object Swap drops the client's product into the hand where the old product was
and you get batch variations out of the same performance... reuse it across different characters, outfits, locations or styles without filming each version separately
or create your own with Seedance 2.5
copying trends gets you in the door, original formats keep the retainer alive
Seedance 2.5 is where i make those... clips up to 30 seconds, any aspect ratio from 9:16 to 21:9, audio generated in the same pass
it takes up to 50 references, and practitioners start the same way i do, in image, with a turnaround character sheet on white, then tag those images into the video prompt
the rules i follow for original ads:
script math first, 3.5 words per second of spoken line
short clips, one beat per generation, stitched after
hook first, render the opening line before anything else
1080p for anything that ships to a client
the word math is the one people skip... a script that's too long for the clip gets rushed and the character sounds like a robot reading terms of service
one honest caveat: an independent review warns that a showcase doesn't prove repeatable character or product consistency, and limits change by provider and plan
so test YOUR character across a batch of renders before you promise a brand anything
build examples and pitch your first brand
this is the step that turns a cool workflow into money
pick a real DTC brand in your niche, one that's already running ads, and make them a few spec ads with your character holding their product
spec ads beat a pitch deck, because the brand sees their own product in a format that's already winning on their feed
the pitch, in plain words:
"here are a few ads i made for you with my AI influencer, i can send you a steady stream of these every month - $1,500 to $10,000 a month depending on how many you need"
the volume argument writes itself, the refresh benchmarks floating around are every 2 to 4 weeks on Meta and weekly on TikTok
there's a second revenue line once your account grows: sell ad spots on the influencer's own account to brands
then disclosure, which you never skip:
TikTok requires an AI-generated label on realistic AI content
TikTok ads with undisclosed AI content get rejected or restricted
branded posts on TikTok need the commercial content disclosure toggle on
Meta wants paid partnerships tagged with the business partner
the FTC says disclose the brand connection with the post itself
the FTC also says not to assume the platform's tool is enough by itself, so add your own clear line too
label everything, a banned account kills the retainer faster than any bad ad
scale
once one brand pays, everything after is volume
the scale moves:
post the same character on TikTok, Instagram and more
pump volume, more creatives per brand means more ads tested
open multiple accounts, each one aimed at a different niche
run multiple influencers, each with its own sheet and Soul ID
the vault keeps growing, every new winner becomes a format for every character you run
one character pays for the setup, every character after that is margin
thank you Higgsfield for sponsoring this article
https://x.com/i/article/2107476078185046016