Disney will now sell you an entire second streaming service for 50 cents a month. Premium Disney+ alone costs $21.49 after today's hike. Premium Disney+ and Hulu together cost $21.99. That gap is on purpose, and it's one of the smartest retention plays in streaming. Bundled subscribers barely cancel. To churn, you have to decide you're done with two content libraries on the same day. Bob Iger has told investors for years that the bundle is Disney's best churn killer, so Disney priced the…

MorningBrew@MorningBrew17h ago

Disney is raising prices (again) on Disney+ and Hulu, effective immediately Per month: • Disney+ (w/ads) $11.99 --> $12.49 • Disney+ Premium $18.99 --> $21.49 • Hulu (w/ads) $11.99 --> $12.49 • Hulu Premium $18.99 --> $21.49 • Bundle (w/ads) $12.99 (no change) • Premium Bundle $19.99 --> $21.99