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OpenAI traffic surged 3x as ChatGPT shifted branded links | Tech Twitter

OpenAI traffic surged 3x as ChatGPT shifted branded links

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our OpenAI traffic 3x'd. the cause: ChatGPT added branded links inside answers instead of burying them in citations.¹ but that's the small story. Codex went from 600k to 5m weekly users.² agents are choosing the stack now.

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