business building is as much art as it is science we spend money on a lot of things that don't make obvious financial sense.. but the second and third order effects benefit the company in ways we can't precisely measure an obvious example is the @beehiiv Media Collective. basically, we help journalists who want to leave their job go independent but going independent means you lose a lot: > no editorial support > no health insurance > no legal support > no team to rely on so we cover it all…