i've noticed something odd lately a lot of people who used to pay for services like ghostwriting or design now think they can do it themselves with AI so they fire those people but in most cases they can't get anywhere close to the old quality they nuke themselves without even noticing it open rates decline slowly. followers tune out. people care and buy less. the decline is obvious to anyone who actually knows the craft but these CEOs think it's all good because they don't have enough experience to know what "great" actually looks like it's a painful trap just because AI can do stuff doesn't mean you should suddenly do everything yourself i've seen too many founders dilute and distract themselves from what actually moves the needle they're saving $3k/month on a writer while losing $300k in attention and trust here's what I think about it: only do things yourself (even with AI) where you 100% understand what excellent quality looks, feels and smells like if you can't tell the difference between good and great in that skill, you shoudn't be the one doing it keep paying someone who knows their stuff use AI to make THEM faster