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Press Space to continue
For two decades, a YouTube view meant a human watched for roughly 30 seconds. Starting Sunday, it means the video loaded. The last time the ad industry ran on view math this loose, Facebook paid $40 million in settlements and the publishers who believed the numbers died. In 2016, Facebook admitted its average watch time figures only counted views lasting 3+ seconds, inflating the averages 60 to 80 percent. A later court filing put the real inflation at 150 to 900 percent. By then, media…