Keith Peiris@keithpeirisSep 9

Today we're announcing @lightfld's $47M Series A led by @a16z to reimagine CRM as a world model of a business. For agents to do customer-facing work, they need to understand how your business actually works. Salesforce wasn't designed for this. It was built 20+ years ago for humans to update records. Layer agentic processes on top and you get low quality output, because the underlying data is incomplete and lacks the structure agents need. @lightfld updates itself from every interaction, forming a trustworthy model of your business for people and agents. Since launching last November, 5,000+ companies have signed up - and we're ripping out legacy CRM at mature organizations with hundreds of users. Companies on Lightfield grow faster than their competitors. It finds prospects that look like your best customers and books meetings with them. It captures commitments from every conversation and automates follow-ups. It diagnoses weaknesses in your funnel and learns from your best sellers to codify what works. The companies of the future will run on a business world model, not a Salesforce-era database. Our mission is to put that capability in the hands of every employee, and every agent, at every company.