Press Space to continue
Press Space to continue
Two posts can cover the same topic and do completely different jobs. Basia Kubicka's split is the cleanest version of this I have heard. A reach post is how to do X. Anybody could have written it. That is precisely why it travels, because a generic guideline is not attached to a person, so sharing it costs the sharer nothing. An authority post is how I did X. Same topic. Same lesson. But now the thing being shared is you, which makes it much harder to pass along and much more useful to…
Aakash Gupta@aakashguptaAug 21
She literally breaks down he she gets 5 inbound job opportunities a week on LinkedIn: 3:47 - Profile, content, networking. 4:25 - 3 ways hiring managers find you 6:58 - Live demo of mining JDs for keywords 13:27 - The LinkedIn profile writer skill 21:57 - Reviewing the rewritten headline, banner and about section 35:11 - The 6 months when her content completely failed 38:17 - ToFU, MoFU, BoFU posts 42:16 - Writing an authority post live in Claude Code 57:57 - The story bank and why this only works in Claude Code 1:09:25 - Connecting Claude to LinkedIn with Apify 1:15:31 - Commenting and DMs that reach hiring managers
View