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Gen Z trusts Yahoo more than new AI companies
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Why does Gen Z love Yahoo but hate AI companies? Yahoo CEO Jim Lanzone (@jlanzone) says it comes down to one thing: trust "Every one of these new agent products, the first thing they ask is, 'Can we have access to your email & calendar?'" "I think [that] gives us a place to play in that space.. But we also have trust. We already have them utilizing us for those things." "But it's ours to lose. I mean, trust is something that's yours to lose. I think new brands will always have to find that…
Molly O’Shea@MollySOShea5d ago
TIL: Gen Z loves Yahoo ?!? “Over 50% of our audience is Gen Z & Millennial. 75% of Gen Z is using Yahoo or one of our products.” Jim Lanzone (@jlanzone) reveals how Yahoo’s legacy brand was able to capture the Gen Z audience: “College Fantasy Football, we kinda broke the internet when we announced it this summer, and it has been amazing.. We had our 3 biggest days ever this year for NFL, but College—40% of those users are brand-new to Yahoo.” “We have seen a 31% absolute point lift in brand love with Gen Z. That’s from our Cardi B campaign, from our Kyle Cooke, the Weatherboy campaign, from Summer House.” “It has been incredible to see that Yahoo has a lot of latent brand love in there for it, & especially with younger audiences.”
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