Compliance Marketing Through Satirical Personas

Marc Andreessen follows a fake VC that we made up. His name is Henrick Johansson. He's a satirical character we created. And now many of the Silicon Valley elite follow him. Here's why we did it: We're a compliance startup. Nobody wants to watch compliance content. But everyone wants to make fun of Europe's over-regulation. Same budget as a billboard. Ten times the reach. If you can't win the normal game, change the game.