Press Space to continue
Finding signal on Twitter is more difficult than it used to be. We curate the best tweets on topics like AI, startups, and product development every weekday so you can focus on what matters.
Press Space to continue
Press Space to continue
MrBeast hid GoPros in random Walmarts so he could watch why his Feastables bars kept breaking on the shelves. Hershey has been making chocolate for 132 years and never had to. The standard CPG playbook for "why are bars arriving broken" runs through five layers. Call the distributor. Ask the Walmart buyer. Run a packaging stress test. Pull the returns data. Send a regional manager to spot-check three stores. Every layer aggregates. None of them show what an actual seven-year-old does to a bar…