arjunk100@arjunk1003h ago

This week I've emailed 100s of potential customers. One big thing stood out: Clients paying less are SIGNIFICANTLY pickier. One example of this was a meeting with a client yesterday. We were showing him the demos we made, and he was very vocal about small complaints. He also wanted us to go very in-depth on every tiny details in the demos. Then when we told him the price, his jaw dropped and he immediately said he was out. On the other hand, our client "Jack", who is paying 5x more, had a completely different mindset. He gave concise feedback about what he wanted and then trusted us to implement. He understood that he had to pay a premium for the results he wanted. Lesson: sometimes, clients paying more are easier to work with, not harder.