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Solution Offers versus Experience Offers Explained

JK Molina
JK Molina
1d ago

There’s Solution Offers and Experience Offers. Solutions --> Great for frontend. Should not be positioned as a recurring thing but as something with closure for max conversions. When the solution has been delivered and there's more trust, that's when you introduce Experiences. Experiences --> Great for backend. Great for retention. A nightmare to sell in the frontend.

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Topics

salesmarketingcustomer experienceconversion optimizationproduct positioningretention strategybusiness strategy

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