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The Scarcity Problem With Infinite Content

Steven Bartlett
Steven Bartlett
Dec 7, 2025

I scroll social media these days and it genuinely feels SOULLESS. The posts are AI The comments are AI The same writing style, the same format, the same emptiness. Even Instagram Reels and YouTube videos are becoming AI voices reading AI scripts... when AI can generate infinite content at near-zero cost, content stops being scarce. And when something stops being scarce, it stops being valuable. There's one thing AI fundamentally cannot commoditise... the lived HUMAN experience.

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artificial intelligencecontent marketingsocial media marketingauthenticityhuman experiencecreator economyai-generated content

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