founders spend way too much time trying to guess which content will work which hook? angle? format? audience? and then we post 3 times and somehow decide we have the answer lol Relay's approach makes way more sense to me: make a ton of different creative -> get it distributed through 50,000 creators -> see what people actually respond to -> then put more money behind the stuff that works basically treating content like product A/B experiments well, i'm very into this