11 audience-building principles I learned building @MorningBrew into a $75m co with tens of millions of followers.... Hope they help: 1) Content is a compounding asset when done right. You expend 80% of your effort to create something great once and then expend the remaining 20% to distribute it hundreds of times. 2) The best type of distribution businesses are IP businesses. Disney is an IP business. WWE is an IP business. An IP business treats creative concepts or characters as core…