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YouTube runs ads on videos from channels too small to monetize, and it keeps 100% of that money. Today it doubled how big those channels have to get before they ever see a cut. The new bar for ad revenue is 1,000 subscribers plus either 8,000 watch hours in a year or 20 million Shorts views in 90 days. That's double the thresholds that have stood since 2018. Run the numbers on what that actually demands. 8,000 hours over 365 days averages 22 hours of watch time every single day, for a full…
YouTube is doubling the viewership requirements new creators must meet to earn ad and Premium revenue From February 1, creators will need 8,000 watch hours over 12 months or 20 million Shorts views in 90 days https://t.co/qvg0rI9qsx