"UGC farms is the play right now" Will Caplan (@CaplanWill) on why UGC is replacing traditional paid influencer marketing: "CPMs are super low, you get thousands of videos and the algo just pushes out whichever one people like". "99% of the content doesn't go anywhere but thats fine. The cost is super low." "The traditional playbook pay-for-play, like pay for one post, is useless ubless you have big, big budgets... it can be, too much of a barrier for a lot of companies".