> on call with power user > "I found you from instagram ads" > "It's been 2 weeks" > "I'm in there all day" > "you guys making running a business fun" > requests a "safe zone" feature on video editor > on it > make it messy, but it works > ship it within an hour > thank him for idea > happy customer blown away by seeing his feedback come to life > it's that simple > don't overthink it. make customers happy repeatedly and it'll make more customers happy and make more money exponentially