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Meta's Muse brings back 73% of new users the day after they install it, almost twice ChatGPT's rate. Somewhere between day 8 and day 9, ChatGPT overtakes it and ends day 14 in front, 26.8% to 22.5%. I think who installed it explains most of what happened here. Sensor Tower puts Muse at 5 million downloads less than a month after its launch on September 8. Getting there took ChatGPT 56 days. During that run, from September 14 to September 27, Meta handed Muse 50% of its daily house impressions,…
Meta Muse's retention is out, and it's almost as good as ChatGPT! It's higher than ChatGPT at D7 (>30%) and just lower at D14 (22%). Not quite in the elite D14 tier of WA (67%) YT (59%) Insta (54%) or TikTok/Snap (37%), though. Muse is one of the highest retaining AI products!
