The next 10 years in AI are going to be very, very engineer-led. To get the right ROI from AI, engineers will have to do EVERYTHING. In one of our pre IPO cos, engineers write the code using AI, but engineers are also sitting in support calls & "agentifying" it. Engineers are plugging into marketing & sales functions and injecting AI into it. Same for product, design, etc. Frankly this has been the only way AI (1) has delivered ROI (2) led to sticky adoption within functional teams (3) in a short time frame. There is a new concept of what I call "internally deployed engineers" that is really necessary to take these magical but brittle tools and fit it to specific purposes for an enterprise. The value and importance of an engineer has never been higher, but the value of a creative, high empathy engineer is at the absolute peak right now because they can be very effective change agents within the orgs and be the strategic secret tool that puts the company ahead of all others. If you have these engineers, do everything you can to keep them around.