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AI Packaging and Substance in Content Creation

Zara Zhang
Zara Zhang
Dec 19, 2025

AI can make anything look good on the surface. Beautiful words, nice formatting, professional polish. But it can't fix a hollow core. People think because AI wrapped their idea nicely, their content is good. They're confusing packaging with substance.

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Topics

artificial intelligencecontent marketingcopywritingdesignvisual designcreativitywritingmarketingbrand messagingproduct design

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