Molly O’Shea@MollySOShea7h ago

NEW: How the World's Biggest Financial Firms + Tech Co's Build & Protect Their Brands "75%+ of negative stories start w/ employees" Ken Griffin & Citadel, Ray Dalio & Bridgewater, Blackstone, Apollo, Meta, Jensen, Elon $70 TRILLION in client AUM $17M in fees from ONE podcast Now a nine-figure business ($175M in revenue !!) Jen @ProsekPR has spent 20+ years advising the most powerful firms & financiers across private markets, asset management, banking, VC & tech on how to build, protect & repair their reputations. We sat down at @NYSE to break down: › When to fight bad press vs. stay quiet › How to recover from a damaged reputation › Why LLMs are changing brand management › What firms spend on brand (from $250K to $10M) › How the best firms turn reputation into an advantage Plus: AI's reputation problem & the new "digital blink" shaping what people think about you before you ever meet. 𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒 (00:00) Jennifer Prosek, Founder & MP at Prosek Partners (01:10) What makes a great financial brand? (06:47) How much firms spend on marketing (07:45) How brand drives talent, deals, and capital (09:00) How to build a brand (10:44) Why content still matters (13:31) How podcasts drive contracts & deal flow (15:34) When to play offense with your brand (19:55) The Coldplay concert incident (21:28) When a bad narrative becomes your reputation (23:05) Why relationships with journalists matter (26:22) The problem with AI’s public narrative (30:58) The role of a "chief EQ officer" (34:25) How Meta rebuilt its brand (39:08) How to win without traditional media (42:30) How Apollo rebuilt its reputation (46:19) How Citadel changed its reputation (53:04) How Blackstone built a retail brand (55:51) Why VCs are investing more in brand (59:40) Why overexposure hurts your brand (1:01:57) The key to VC deal flow (1:03:50) "Watch Your Digital Blink"