2 years ago, I paid $68,000 to join the 8-Figure Boardroom business mastermind. This is more than my entire annual salary when I was a copywriter at 26. The ROI has been over $5,000,000. So, I paid $68,000 AGAIN last year. Here are 3 mental models I've learned so far: For context: This is Cole Gorgon's 8-Figure Boardroom Mastermind. Joining gives you 1 year access to: • A dedicated Account Manager • A private community, hosted on Skool • Dozens of video trainings, recorded keynotes & templates The first event was held in Los Cabos, Mexico (stunning views). The audience of the mastermind: Entrepreneurs doing $100k - $500,000 per month who want to: • Sell a high-ticket offer ($3,000 or more) • Scale it with a sales team • Get above $10M ARR These 3 mental models were worth the investment: Model #1: Paid Ads Engines < Organic Content Flywheels. Most of the entrepreneurs in this mastermind spend $100k+ per month on ads. Paid is like an "engine." Can go $0 to $200k per month in revenue FAST. But, engines can also break. And when they do... your business plummets. Very few entrepreneurs in this mastermind did organic content. You think 𝕏 is "saturated?" Out of over 150 different 7 & 8-figure entrepreneurs, less than 10 of them write on 𝕏. Organic is MUCH harder in the beginning. (Slow from $0 to $200k/mo) But when you nail it, it compounds. The takeaway: Everyone wants an Organic Content Flywheel. It's the Holy Grail—and compounds in your favor. Whereas, Paid Ads are addictive ("business morphine"). Once you get on the drip, it's hard to get off. And the day they stop working, your business dies. Model #2: Low-Ticket = Digital Sales and High-Ticket = Phone Sales. If you are selling a product below $1,000, that's low ticket. Low-ticket products are closer to "impulse purchases." Anything above $2,000 is high ticket. And high-ticket products are life decisions. For both low-ticket & high-ticket products, you still need: • Compelling offers • Education & marketing • Social proof/testimonials • Etc. But with high-ticket, you need 1 more thing: Phone calls. Takeaway: It's very hard to sell high-ticket to someone via email or social media. Most people view "phone sales" as a net-negative. But the positive reframe is that phone sales means you can build a sales TEAM—who can sell on your behalf 40 hours per week. Model #3: Role → QC → QC The QC. Most people think, "Once I hire someone... THEN I won't have to do that job anymore." And that's true. And it's also false. Hiring doesn't mean you are "done." It means your responsibilities for that role change. Here's the flywheel: • Perform the role: Do the job 100% so you know exactly what goes into it • Hire for the role: Now manage someone until they can do the job 100% • Hire someone to manage the role: Now manage the person managing the person doing the job 100% Repeat for every role in the biz. In the mastermind, they called this "QC-ing the QC." That means you have to be Quality Control. And then you have to Quality Control the person in charge of Quality Control. And this never ends. You should always be checking in, "QC-ing the QC." This is how you scale.