I've always wondered why more podcasts don't record live to build an obsessive audience. So I decided for my (upcoming) AI podcast, Human In The Loop, every episode will start with a live recording followed by posting the edited version. Example: Today, I'm having @wadefoster teach me how to build AI agents in @zapier . (RSVP below) 600+ people are already registered for the live event. This does two things: 1) Grows our email list wayyy faster 2) Allows people to engage with badass guests Post-event, we'll repurpose this anchor content and turn it into the following: - Long-form YT video - Long-form podcast - On-demand version of the video on website - Tactical playbook on website - Hero story of our (upcoming) newsletter - Short-form video cuts (for IG, TT, LI, YT) - Text-based social posts with highlights This is how you build community & stretch one piece of great content as much as possible.