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OpenAI turned a rate limiter into the best growth loop in AI. Codex went from 3M users in April to 20M this week, adding 5M in the last 9 days alone, and the engine is a reset button one guy presses from his desk. The loop is simple. Usage limits create scarcity, and scarcity makes a reset feel like a gift instead of a refund. Tibo has posted the word "reset" nearly 100 times since November, at unpredictable hours, for unpredictable reasons. Hit 5M users, reset. Bug report, reset. Bug fixed,…
@Aug 21
It's me again. I come bearing great news. First of all, we have hit 20M active users for Codex some time this week. Second of all, this is cause for celebration and during the day we will credit every Codex and ChatGPT Work user with a BANKED reset that you can use at your own leisure. And we will have some other good news later too! Now, on usage limits draining faster, while we're not seeing anything abnormal, we do take it incredibly seriously and there is an ongoing investigation. I will share if we do find anything and my below post is really a clarification on a specific pattern that we did see that I wanted to call out. Go do something amazing today.