Google needs to buy Instinct, they need that product DNA, Notebook isn't going to cut it. Instinct, Muse, Grok Bot, etc., are social ai. I've seen this play out before... I was at Google+ for 3-months running mobile, I tried buy instagram but I was two steps down from Larry, so I didn't have the pull (Kevin had told me Zuck was sniffing around), my SVP said it was 'too expensive.'.. killed me. I bounced to Google Ventures.