You’ve followed a how-to video, clicked exactly where they clicked, and the button wasn’t there. The company moved it a few weeks ago. The video never got the memo. And nobody inside that company knows it’s broken, because they have hundreds of these videos and no one owns keeping them right. I’ve seen this from the PM side more times than I can count. Ship a redesign on Tuesday, and by Friday the onboarding video, the sales demo, two help-center tutorials and the training module for new…