Finding signal on Twitter is more difficult than it used to be. We curate the best tweets on topics like AI, startups, and product development every weekday so you can focus on what matters.

Understanding Buyer Psychology Before Writing AI Copy

the reason your AI copy sounds robotic has nothing to do with prompting... it's because you skipped the only step that matters you went straight to "write me sales copy" without understanding who you're writing for 5 years ago, the gap between great copywriters and everyone else was simple: buyer psychology knowing their fears, their language, the exact moment they go from "maybe" to "take my money" AI can give you that same understanding. here's how i do it: step 1 - build the psychological profile prompt AI to research your niche across the entire web > forums, reddit, reviews, competitor sites > extract buying triggers, objections, language patterns > map out what your audience actually says when they're ready to buy you just compressed years of copywriting instinct into one research session step 2 - don't write anything yet and this is where everyone blows it they take the research, prompt "write converting copy"... and get the same generic output as everyone else step 3 - study who's already winning find competitors making real money in your space: - top-ranking pages for your keywords - X accounts with similar offers getting traction - sales pages with clear positioning and social proof step 4 - dissect their copy with AI feed it in and ask: - what words keep appearing? - which emotional hooks repeat across their pages? - what patterns show up in their highest-converting content? step 5 - now you write combine everything: audience psychology + competitor intelligence let AI draft with the full picture... then finish the last 20% yourself the writing is the easy part... the deep work before it is where all the money is

Topics

Read the stories that matter.

Save hours a day in 5 minutes