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Let me explain exactly why In-N-Out refusing mobile ordering is the smartest fast food decision in a decade, because everyone's calling it backwards. Every major chain added mobile ordering to increase throughput. It worked. McDonald's, Starbucks, Chipotle all saw digital orders hit 30-40% of sales. Then something happened that nobody talks about: average visit frequency went up but brand loyalty went down. Mobile ordering turned food into a logistics transaction. You're not choosing Chipotle…