
Machina@EXM77776h ago
📝 How to get rich with taste when everything else is slop
This is a practical guide for getting paid by building impeccable taste in a world drowning in slop. I'll teach you how to completely rewire your brain for the next decade that's coming
for your entire life, the person who could "make things" was getting paid: the developer, the writer, the producer, the designer
now a machine makes the thing in seconds, so decision making is now 100x more valuable than building... deciding what to make, what's good, what your audience should even see
if you write, publish, design, or run any kind of audience, this shift is already touching your income... so this piece stays practical: what taste has to become, the daily method, and four ways it pays
before anything else, my definition of slop: machine output that nobody pushed back on
it doesn't need to look robotic... the biggest mistake would be thinking that because it looks human, it isnt slop
smooth, correct, pleasant work that nobody shaped is the purest slop there is... including yours, if you ship what the model hands you untouched
everyone is publishing, nobody is buying
on Deezer, songs made fully by AI can be more than 50% of everything delivered on a given day... and all of those songs together get between 1-3% of the listening
half of what comes in, almost none of what gets played
books are going the same way... way more releases since AI writing tools arrived, and the average book getting read less than before
so people didn't boycott AI content, and the flood didn't win either... what broke is simpler: it got hard to find anything good
the expensive part is no longer making the thing, it's knowing which piece is worth your next twenty minutes
and here's the strange detail that tells you what readers actually want: in blind tests, people can't pick the AI-written story out of a lineup... sometimes they even like it more
but the second a creator says they used AI, readers trust them less
that only makes sense once you see the real question readers ask... never what wrote this, always did anyone care about this before sending it to me?
did someone have a reason to make it, did someone read it before shipping, did someone throw away the bad versions
a flood of auto-published content fails that question by definition, because auto-published means nobody was choosing... the machine can type it, someone still has to care about it
so your reader is buried, and buried people pay whoever digs them out... every way to make money in this piece comes from that line
taste means writing your rules down
taste used to mean a good eye... you look at ten finished things and point at the best one
that eye is losing value fast, because finished things went from rare to infinite, and pointing at good work stops being special when there are a million things to point at
the taste that pays now is different: your rules, written down, before the work exists
why written? because a model predicts the most expected next word, so its natural output is the most average possible version of anything
generate and hit publish, and each piece looks a little cleaner while your whole catalog drifts toward what everyone else is publishing with the same model
you won't feel it on any single draft... you only see it when you read your last twenty pieces in a row and realize they could have come from anyone
written rules are the counterweight, and here's what mine look like before my agents write anything:
every piece must give the reader one thing they can do today
never open with a definition
kill anything that sounds like a press release
kill anything i wouldn't say out loud
that document is why two people with the exact same AI tools produce completely different catalogs... i watch it happen every week in my own pipelines
a good eye lives in your head and works only while you're looking... written rules work on autopilot, every rule teaches the next thousand generations what you refuse to ship
four ways this turns into money
so where does taste become income? four places, each one growing as the flood grows
> be the filter
buried readers pay the person who digs
read a hundred things and send the five that count, that's a paid newsletter... test every AI tool so your audience doesn't waste money, that's a channel
the filter only works if your rules are visible, because the reader is paying for your standard, and a standard nobody can name is just vibes... the worse the flood gets, the more this service is worth
> make your name the guarantee
when content is infinite, buyers use a shortcut: whose name is on it
so publish under one name with one standard, show how you work, and let readers learn that your posts never waste their time
after a while they stop judging each piece and buy because it's yours... that's when sponsors and products start paying for the audience you've earned, because trust can't be generated
> own the characters, rent the machine
AI can write episode two hundred of a story cheaply... it cannot invent a character people fall in love with
so whoever owns the world and the characters, and uses machines to produce volume inside it, holds the strongest spot in the chain... everyone else is renting the same tools, you own what the tools work on
serialized audio fiction is already running this split at scale, human ideas on top and machine production underneath... the model does the typing, the world stays yours
> sell your rules
if your written rules reliably turn machine output into work people finish, those rules have buyers
teach them as a course, run them as a service for businesses in your niche, or install them in someone's team... you're being paid for judgment, the only part of the chain that doesn't get cheaper as the tools improve
notice that none of these ask you to out-produce the flood... all four need the flood to exist
the method, step by step
whichever of those four you chase, the daily practice is the same... five moves
none of them need a big team or a budget, they need you to actually decide things
1. write your rules before you generate
what must this piece do for the reader, what feeling should it leave, what gets deleted on sight... if you can't write those three lines, you don't have taste yet, you have moods
2. make the model your assistant, never your author
the creators who stay distinctive aren't the ones avoiding AI... they use it for ideas, cleanup and small fixes, and they keep every real decision
3. count what ships untouched
each month, check how much machine output went out exactly as generated... that percentage is your debt, the part of your catalog anyone else could have made
4. keep a memory file
teams making AI stories that run for hundreds of episodes learned the model was never the problem... forgetting was
long projects contradict themselves or start repeating, so the ones that work keep one document of what's true and what can never change, and check every new piece against it
(Pocket FM built a tool called Sherpa that does exactly this for story details... they needed software for it, that's how central this step is)
5. overrule your stats sometimes
your numbers will always tell you to repeat last month's winner, and following them completely turns you into a copy of your own past... stats can only see what already exists, they can never suggest the thing you haven't tried
Pocket FM shows both sides of this: humans come up with every story idea, AI produces nearly all the episodes, and the business grew fast
the open question, for them and for you, is whether anyone running a machine like that keeps saying no to their own data
so treat the veto as a real budget line... some of your wins spent on bets the numbers can't justify yet
start today
flip the title of this piece and you have the whole idea
the flood isn't what stops you from getting rich on taste... it's what makes taste worth money at all
when making things was hard, having standards was a bonus on top of skill
now that anyone can make anything, your specific, written, defended point of view is the one thing nobody can copy... your competitors can't steal rules they've never seen
so before you generate anything else today: write down what your next piece must do, where it must land, and what you will kill on sight
then check how much machine output you shipped untouched this month... and treat that number as debt
the flood keeps rising either way
everything in it is slop... including, if you stop choosing, the smooth, human-looking kind you make yourself
https://x.com/i/article/2101323529534967808