Everyone picks a target audience. Almost nobody writes down the absurd version first. That's the move inside Tim Herbig's audience tree exercise, and it's the part that makes it work. Start with the broadest possible framing. All potential car buyers in Europe. Then deliberately write something ridiculous. First time buyers of vintage Mercedes in southern Germany. Andy Johns, formerly head of growth at Facebook, argues your audience has to be comically narrow, and this is how you find the…

Aakash Gupta@aakashgupta3d ago

The one test for whether you have a product strategy: https://youtu.be/u2NFqrbvAeY?utm_source=agx-tim1022