The first time a prospect logs into your site by themselves, without you there to guide them, it’s very possible they’ll forget where you clicked, get confused and frustrated, and eventually give up. In a January 23, 2025 edition of First Round Capital’s podcast “In Depth,” Clay co-founder Varun Anand unpacks his “reverse demo” technique, which he credits with super-charging the company’s early sales push. We break down @vxanand's demo method in our TWiST Substack. Link in comments.