How to Use Billboards to Close 7 Figure Contracts: "Billboards can be used almost like performance marketing. At Segment, when they wanted to close an enterprise contract, they bought a billboard directly outside the company’s office addressing them specifically. It became one of the cheapest ways to close a six or seven figure contract because every employee saw it." @ElenaVerna Biggest lessons on how to make billboards really work @pedroh96 @awxjack @ZReitano @KyleTibbitts @karimatiyeh