Technical Skills Required for Growth Marketing Roles

CEO of Attio (@attio) the fastest growing CRM in the entire market and one of Europe's "soon-icorns", Nicolas Sharp (@nicolasosharp) discusses his changes in hiring philosophy: "The easier its become to be technical, and the more you can do by being slightly technical, the more need for technical people". "Our expectation now for growth marketing is, you're pretty damn technical. After our engineering team, our growth marketing team is writing the most code". Attio had already crossed $1M ARR before coming out of stealth. Today they boast rocket-ship customers like Granola (@meetgranola) and Lovable (@Lovable). As of late 2025 Attio reported to be on track for a 400% YoY ARR growth and as of today has investors like Balderton (@balderton), Point Nine (@PointNineCap) and RedPoint Ventures (@Redpoint) on board.