Co-Founder of @clay Varun Anand (@vxanand) shares why go-to-market roles have become some of the hardest to hire for: "The best engineers are no longer coding. They are orchestrating agents to do coding on their behalf, and their value is judgment and taste. I think the same is true in go-to-market". "Marketing is way harder. Distribution is way harder. Reaching your customers at the right moment at the right time is harder because there's way more competition".