In a post-AI world, there are a few remaining ways to build sustained unfair advantages. 1. A monopoly on talent 2. A monopoly on data 3. A monopoly on attention 4. Network effects 5. Customer-obsession (taste, UX, UI) You'll find experts far smarter than me in 4 of the 5 categories above. But if you'd like to understand how to think about creating a monopoly on attention (aka content), keep reading... My bet is that attention is a scarce, valuable resource and it will only get more scarce…