I've worked with @davidheuff and his talented team at Hooked Creators on my podcast for over a year, including the recent relaunch of the feed into Sources. Here he walks through how we approach packaging the show for video in a super thoughtful way. There is no one-size-fits-all here, but when we relaunched the show with Sam Altman as our first guest in early September, I instinctively knew that I wanted to keep it simple: no montages, no crazy eye-popping thumbnails, and no clickbait titles…