the shift from knowledge to cognitive work knowledge work was about collecting information, organizing it, and synthesizing it ourselves to produce an output. thats a workflow from the classical software era. but now, with AI being software, the work is changing. it’s less about doing the actual task yourself, and more about shaping how the AI will think about the task. the reasoning steps, the representations, the context you give it. it’s like the work is: designing the thinking process; picking the right info, defining the steps, choosing the tools, shaping the reasoning path. things like vibe-coding, agent-coding, deep research, all of that is us learning a new muscle. we’re not producing the work directly. we’re designing the structure that produces it. so the real shift is: instead of creating knowledge, we’re creating the processes that generate knowledge.