Communicating Product Value to First-Time Users

One of the hardest part of building a product: how to convey the value prop of the product to first-time users Every user comes with these questions in mind: "why would I need this?" "what does this do?" Most products don't answer this well in the first 60 seconds This is esp important for products that embody new concepts. How do you convey "here's a whole new way to do X" in a very short period of time? I personally really dislike onboardings that force me to read a bunch of screens. Lmk if anyone has seen innovative ways of doing this