In the crypto era one potential investor told @mati to turn @ElevenLabs into an NFT company: "When we started back in 2022, this was a year where the topics of the day were crypto and metaverse. Nobody was building in AI." "I remember when we were pitching at the time, one of the investors did tell us, 'You should bring your AI to NFTs.'" "It's a real story, we know who the investor is. They literally thought like, 'This is the better way to get the money.'"