Building an Autonomous SEO Agent with OpenClaw

how to build an autonomous SEO agent inside OpenClaw: first... give it everything about your business > your site analytics > current keyword positions > what you're selling > where you want to be in 6 months don't skip this part, context is the entire game then you build 3 skills: 1. a programmatic SEO skill that produces pages at scale and manages your site architecture automatically 2. a Keywords Everywhere skill connected through their MCP server (pulls search volume, CPC, competition data, related keywords... all through natural language) 3. a DataForSEO skill also via MCP (SERP tracking, backlink data, on-page audits, keyword research from Google Ads directly) now you have an agent that can research keywords, generate pages, and monitor rankings... all running from your own machine this setup is already cheap compared to subscriptions to solutions like Ahref... but if you really want to push costs down, swap Opus 4.6 for MiniMax 2.5 as your base model for this subagent