dear founders, build like the clock’s running out. the window is open but it won’t stay. for the first time in history, you have free distribution from social platforms and infinite leverage from AI tools. you can reach millions without permission. the internet is handing out unfair advantages to anyone bold enough to use them so... ship before you understand it. clarity comes from commits. half your roadmap is ego, delete it. launch "ugly". talk to users every day. build what you wish existed. best ideas are the most obvious painful. go niche. no, go superniche. vertical is your moat. clarity comes from commits. half your roadmap might be ego, delete it. make ugly things until they work. share prototypes that break. kill what doesn’t grow. use AI as leverage, not decoration. test ten things before breakfast. delete your roadmap. double down on what works. design for clarity, not cleverness. brand before code. write daily. post your lessons. find your first hundred users manually. distribution is the new product. attention is the new funding. taste is the new code. build small cults. scale later. automate boring things. keep the human parts human. study why things spread. study why things die. pricing is positioning. aesthetics are trust. make people feel something. ignore haters. build in weird corners of the internet. break things publicly. pivot loudly. consistency compounds. only raise VC if you dream of going IPO one day. otherwise, cash-flow is your BFF. your network is distribution. your story is marketing. your design is psychology. ship like it’s day one. iterate like you’re behind. stay obsessed. learn faster. think longer. risk embarrassment. make noise. build the thing that keeps you up at night. money follows obsession. stay in motion. stay loud. stay building. distribution is an art form now. AI makes it easy to make things; the hard part is making things that matter. build like the world’s ending in a year but your idea has to outlive it we’re living in a window of maximum leverage and minimum permission im rooting for you. best, greg isenberg just another founder rooting for you