This might be the most important message I can give you right now.
By the time you finish it you'll have what I call the “curse of knowledge”.
You will know too much for you to ignore what's happening.
Here goes:
The last posts got me more replies than a lot of others.
My favorite ones mention how they've helped remove certain blockers..
Those are my favorite ones because I feel like there's a lot of lies in the industry that need to be dispelled.
Lie 1: Everyone is going to make it.
In a high ticket space like coaching, the winners typically go with a small circle of winners. Every time you get a client you take a client from somebody else. The market is NOT big enough for everyone.
Lie 2: Financial freedom is about a big business.
Financial freedom is a byproduct of waking up KNOWING you will have enough money. This is why I believe financial freedom starts with 7 clients that pay you weekly. Because that means you're getting paid every day. What that does to your confidence is one of the closest things you'll feel to such an abstract concept like “financial freedom”.
Lie 3: You need a business before you make money.
Me and my friends were doing $5k-$15k/month before we even had a business. We had no idea what our niche, positioning or big idea was. We just knew that if we knew how to solve a problem, and we talked to 300 people, eventually someone was going to say yes. If not we just would do it again. It's way faster than building an audience and hoping for clients because you have them face to face. They can't lie to you. They just say yes or no. Either way it will reveal your next step.
Lie 4: You need an irresistible offer.
You need a mathematically viable offer. If you get 1 or 2 yes'es from a small pool then you're following century-old advertising fundamentals that will rarely fail you. If you get a few yes'es from a small sample size then you will get more yes'es when you increase the sample size. What's inside the offer is not as important to the entrepreneur as whether it's mathematically viable or not.