Awesome week.
Many replies along these lines:
What they're referring to are the lines on the road to the thing we all want and very few achieve:
True financial freedom.
My main goal this month is helping people see that the path to financial freedom starts with the number 7:
Get 7 clients to pay you weekly so you get paid every day.
I've laid out the 5 steps in previous emails and today I'll give you the sixth and final one.
Step 1: Create an offer with weekly pricing in which you GUESS what problem to solve.
Step 2: Show it to 300 people before you even worry about your positioning or niche. The goal is to fail. To fail fast and see what doesn't sell. You want to turn a GUESS into a FACT by getting either a yes or a no.
Step 3: Repeat this until you get at least 3 yes'es for your offer. And now you have an offer you can trust.
(I've seen $10k/month businesses get built with JUST these 3.)
Step 4: Create Whale Bait so that when Whales visit your profile they will ask you about that offer.
Step 5: Create Moonshots to get a fresh stream of Whales.
These give you the trifecta:
An offer you can trust.
Whale Bait to turn the people who see it into clients.
And Moonshots to attract more of those.
These are all steps that other things take for you.
Your offer does the selling for you and your Whale Bait creates leads for you.
But the last one is one that you have to take yourself.
Step 6 is abandon.