In the age of intelligence, how should firms protect their core IP?
Nobel Prize winning economist Kenneth Arrow famously described a paradox in the market for information. “Its value for the purchaser is not known until he has the information, but then he has in effect acquired it without cost.” In Arrow’s “Information Paradox,” the seller risks giving away knowledge in order to sell it.
AI creates the reverse problem. In the AI age, the buyer risks giving away knowledge, just in order to use what they bought.
You essentially pay for intelligence twice, once with money, and again with something even more valuable: the proprietary knowledge you must reveal to make that intelligence useful. The better you want the model to perform, the more of that knowledge you have to feed it!
Over time, the information asymmetry becomes increasingly skewed. The seller learns more and more about you as you use what you purchased, while you learn very little about what the seller is learning in return.
That is what I think of as the Reverse Information Paradox.
Patents solve one aspect of Arrow’s paradox. They let an inventor disclose an idea without simply giving it away. The Reverse Information Paradox needs its own equivalent.
This requires more than data protection. Models learn from “exhaust,” the prompts people write, the tools agents use, and especially the corrections people make when the model is wrong. Every correction is distilled into institutional know-how. It's the kind of knowledge a competitor could never buy, and the kind that leaks almost imperceptibly: trace by trace, correction by correction, eval by eval.
In consuming intelligence, you are creating intelligence. And what you create should belong to you. This is your particular intelligence, in Hayek's sense: the knowledge of time, place, and circumstance that no one else can hold. It knows what you think, what you value, and how you measure success.
While the great innovation that comes from model providers having fair use rights to train models on public data is needed, I find it ironic that the status quo is to then turn around and impose restrictive terms on distillation, and to reserve the right to learn from customer usage and interaction data. If learning flows in only one direction, economic value converges toward the owners of the learning infrastructure rather than the creators of the knowledge itself. Therefore, it's imperative that we distribute the learning infrastructure to every firm so that they can control their own learning loop.