Last week, Amazon started laying off 30,000 employees. But the worst part? These layoffs are 10% of Amazon’s corporate employees—normally the “safest” from cuts. They want to be "organized more leanly" to take advantage of AI. One of the hardest-hit divisions was Amazon Web Services. Which is shocking because AWS just had a massive, global outage only 2 weeks ago. So, you’d think they need as many employees as possible to avoid that (estimated) $581 million loss from happening again. This is just another brutal reminder: You don’t owe your employer your loyalty. Because that loyalty is often one-sided. They'll let you go: • Less than 2 months before Christmas • When grocery prices are near record highs • With ZERO hesitation There is only 1 safety net you can count on: Yourself. We live in an age where whoever invests the most in themselves, wins. There has never been a better time in human history to get an obscene return on your own individual learning. The more you invest in new skills, the more money you make. Just PLOW resources back into yourself. Nothing will give you a better return over the time horizon of your life. (Not even Bitcoin!) This is why I built the Premium Ghostwriting Academy. To train people on these in-demand skills: • Sales • Writing • Business • Marketing • Offer Creation • AI Prompt Engineering No one can take these away from you. You can start learning these skills TODAY. And ghostwriting is the perfect vehicle to master all these skills. Right now, the fastest way to get started is by ghostwriting on 𝕏. So, I put together a complete crash course on how to become a 𝕏 Ghostwriter before 2026. It has everything you need to get started. Click the link in my bio to get (free) instant access.

Over the past 6 months, @samjshore and I have been building Ghostbase, a new kind of writing tool for ghostwriters working with premium clients. Ghostbase is powered by G1, the world's first Thought Leadership Writing Engine. This is a custom model trained on my billion+ views and thousands of hours of my experience writing & ghostwriting over the past decade. There's no other writing tool like it. • Create a mini-custom model for each client • Easily train that model on all their existing content • Pick your format (Newsletter, Article, Social Post, etc.) • Watch as Ghostbase writes like a pro writer This is the future. And how writers will be able to produce premium-level work in minutes instead of hours. And we're just getting started...!

2 years ago, I paid $68,000 to join the 8-Figure Boardroom business mastermind. This is more than my entire annual salary when I was a copywriter at 26. The ROI has been over $5,000,000. So, I paid $68,000 AGAIN last year. Here are 3 mental models I've learned so far: For context: This is Cole Gorgon's 8-Figure Boardroom Mastermind. Joining gives you 1 year access to: • A dedicated Account Manager • A private community, hosted on Skool • Dozens of video trainings, recorded keynotes & templates The first event was held in Los Cabos, Mexico (stunning views). The audience of the mastermind: Entrepreneurs doing $100k - $500,000 per month who want to: • Sell a high-ticket offer ($3,000 or more) • Scale it with a sales team • Get above $10M ARR These 3 mental models were worth the investment: Model #1: Paid Ads Engines < Organic Content Flywheels. Most of the entrepreneurs in this mastermind spend $100k+ per month on ads. Paid is like an "engine." Can go $0 to $200k per month in revenue FAST. But, engines can also break. And when they do... your business plummets. Very few entrepreneurs in this mastermind did organic content. You think 𝕏 is "saturated?" Out of over 150 different 7 & 8-figure entrepreneurs, less than 10 of them write on 𝕏. Organic is MUCH harder in the beginning. (Slow from $0 to $200k/mo) But when you nail it, it compounds. The takeaway: Everyone wants an Organic Content Flywheel. It's the Holy Grail—and compounds in your favor. Whereas, Paid Ads are addictive ("business morphine"). Once you get on the drip, it's hard to get off. And the day they stop working, your business dies. Model #2: Low-Ticket = Digital Sales and High-Ticket = Phone Sales. If you are selling a product below $1,000, that's low ticket. Low-ticket products are closer to "impulse purchases." Anything above $2,000 is high ticket. And high-ticket products are life decisions. For both low-ticket & high-ticket products, you still need: • Compelling offers • Education & marketing • Social proof/testimonials • Etc. But with high-ticket, you need 1 more thing: Phone calls. Takeaway: It's very hard to sell high-ticket to someone via email or social media. Most people view "phone sales" as a net-negative. But the positive reframe is that phone sales means you can build a sales TEAM—who can sell on your behalf 40 hours per week. Model #3: Role → QC → QC The QC. Most people think, "Once I hire someone... THEN I won't have to do that job anymore." And that's true. And it's also false. Hiring doesn't mean you are "done." It means your responsibilities for that role change. Here's the flywheel: • Perform the role: Do the job 100% so you know exactly what goes into it • Hire for the role: Now manage someone until they can do the job 100% • Hire someone to manage the role: Now manage the person managing the person doing the job 100% Repeat for every role in the biz. In the mastermind, they called this "QC-ing the QC." That means you have to be Quality Control. And then you have to Quality Control the person in charge of Quality Control. And this never ends. You should always be checking in, "QC-ing the QC." This is how you scale.

How to build a top 1% paid newsletter: 1. Have a radically different POV 2. Bring fresh data & frameworks 3. Write with courage 4. Don't recycle stupidities 5. Don't use clickbait 6. Don't confuse length with value 7. Reject the premise Do this, and you have a fighting chance.

Most problems get solved with volume. Most questions get answered with volume. Most uncertainties become certain with volume. Most obstacles get overcome with volume. You're overthinking. Just do more.

If this works, and sticks as a feature, this will have a very big impact on where to write in 2026+ Something I talk about often is how, once every 2-5 years, a new writing platform and/or feature emerges that presents an arbitrage opportunity to distribute your writing. In 2014, this was Quora. In 2016, it was becoming a syndicated columnist at a Tier 2 publication like Inc, Forbes, etc. In 2018, it was Medium. In 2020, it was Twitter Threads. In 2022, it was LinkedIn. In 2024, it was Substack Notes. In 2025, I’ve viewed X long-form & LinkedIn Carousels as tied. Both solid. But if this new link feature works, and stays, X is going to be number 1 by a long shot, and for a sustained period of time. And not just for writers, but especially anyone with a strong personal brand driving traffic to an info or e-commerce offer. Calling it now

How to monetize the same content 5x as a Digital Writer: • Write a paid newsletter ($) • Publish snippets behind Medium's paywall ($$) • Group newsletters by topic & publish as a book on Amazon ($$$) • Turn all this content into a course ($$$$) • Advise people 1:1 ($$$$$)

As an entrepreneur, 90% of your job is just relentless attention to detail and upholding standards. The other 10% is everything else.