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if you're a founder read this
most companies can get to $1M ARR with only two channels
the channels you should pick from are
- paid ads
- cold email
- cold DMs
- yt influencer marketing + affiliate
the channels you should not pick from are
- SEO
- email newsletter
- organic social
- video podcast
why
you need revenue tomorrow, list one makes that happen
list two makes revenue happen in the future, they are long term investments that pay off 12 months from now
this is the most common mistake i see founders make
the framework to think about this with is how you think about personal finance
when you're young, 80% of resources go to surviving and 20% to investment
when you're old, 80% goes to investment and 20% to surviving
apply this same idea to your young company
gl
hf