Instead of just throwing AI at its sales team and expecting results, @NotionHQ did something different: they turned an engineer into a full-blown BDR for a month. This immersion led to a much clearer understanding of the right problem to solve with AI. “From the outside, it seems obvious we should make the sales team move faster by doing account research for them. But when Theo came in and did research, where he ended up was actually account prioritization,” says @PraveshMistry, Notion’s Head Global of Sales. The result was an internal tool that gives reps product signals they use to better prioritize which accounts to reach out to, while also providing them with customized messaging to edit and use in that outreach. If you’re developing internal AI tools, this process is a clear example of how to find the real problem before writing a single line of code. Read the story here: https://firstround.com/ai/notion