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here are 4 startup truths you need to hear today: 1 - your "unique idea" has been built 3 times already someone's building it right now. someone failed at it last year. someone will launch it next month. stop waiting for perfect uniqueness. start executing better than everyone else. 2 - choosing the right market is a cheatcode low revenue can be fixed. a miserable life can't be fixed. pick markets where being yourself is an advantage. 3 - you're optimising the wrong metrics wrong: working time, features shipped, content created. winners track: mrr growth, customer retention, actual conversions. activity ≠ progress. 4 - your network is your unfair advantage (but only if you use it) the best opportunities come from people you already know. just ask. shame = -10k mrr sending 15 more harsh truths to my email list tomorrow. join below
I grew 4 SaaS tools to $100k+ / month here is the playbook: 1. build an MVP in a week, not 3 months 2. ship it to 5-10 people manually 3. get into their DMs, emails, literally everywhere 4. talk to them every single day 5. fix what breaks, understand what they actually use / want 6. build features for their real problems, not yours 7. ship the update, ask for feedback again 8. repeat until they can't live without it 9. once you see stickiness, go public 10. launch, post, do the content 11. work your SEO, start ads, kick off affiliate 12. scale what works, kill what doesn't most founders skip steps 3-9 talk to people or fail
every successful startup has been through this curve even I’ve been on this curve more times than I can count most of those times, I crashed somewhere in the “reality sets in” pit and quit you start with hype you ship... no one cares you try to fix it... still no one cares and slowly, you wonder if you just suck most startups die here not because the founders are dumb, but because it’s insanely hard to keep going when you don’t know if you’re delusional or early for me, I’ve only made it past that little PMF dot a handful of times and those were the ones everyone now calls “obvious wins.” but in the moment, nothing was obvious it felt like pushing a rock uphill while other builders around me were celebrating if you think you’re stuck in the valley too, keep at it. keep experimenting- something might click. but if nothing moves for a while, pause and measure where you’re at. do you actually want to keep going? does the market care even a little? is there a signal worth chasing? this steep curve is mostly inevitable - you just have to figure out, realistically, how long you can sustain being here and how fast you think you can get out some people grind for years before getting out of this pit. respect to them. as for me, I have a simple rule: if a project doesn’t show revenue traction soon enough, I kill it fast. there are many ways to play this game, just make sure you’re choosing yours on purpose